NCERT Solutions Class 7 Social Science (Civics)
The NCERT Solutions in English Language for Class 7 Social Science (Civics – Social and Political Life – II) Chapter – 6 (Understanding Media) has been provided here to help the students in solving the questions from this exercise.
Chapter – 6 (Understanding Media)
Exercises
1. In what way does the media play an important role in a democracy?
Answer – Media plays an important role in democracy, as it provides news and discusses events taking place around the country and all over the world. It also acts as a watchdog to the conduct of the government by:
- Criticising the unpopular policies and programs that the government undertakes
- Highlighting and even to a certain extent, influencing public opinion
- Acknowledging several current issues
- Spreading awareness among the general masses
2. Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?
Answer – Title can be given as – “Influence of Big Business Houses on Media”. Big businesses and corporations approach the media to advertise their products through them. This is the most effective and cheapest way to reach the masses and ultimately influence their decisions regarding the purchase of these products.
3. You read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.
Answer – By ‘setting agendas’, the media influences the way we think and makes us aware of issues which it thinks is important. One instance of this would be the raising of awareness about the levels of pesticides in colas. Another is the Fashion week, which was at the front of headlines while several slums were being demolished in Mumbai.
4. As a class project, decide to focus on a particular news topic and cut out stories from different newspapers on this. Also, watch the coverage of this topic on TV news, compare two newspapers and write down the similarity – and differences in their reports. It might help to ask the following questions:
(a) What information is this article providing?
(b) What information is it leaving out?
(c) From whose point of view is the article being written?
(d) Whose point of view is being left out and why?
Answer – Students are suggested to this project by themselves.
